Executive Bios

Jo Steinberg

Jo Steinberg of Midland HealthJo A. Steinberg
President and Owner, Midland Health

Jo is an experienced medical professional who has expanded her knowledge and passion for healthcare into a number of successful businesses as well as achievements in wellness product design:

  • Founded We Care Nursing Service, a Milwaukee based home health care agency.
  • Owned and Managed the Wisconsin branch of Examination Management Services, Inc. (EMSI has 230 offices nationally, and Wisconsin consistently ranked in the top three.)
  • Developed a national protocol for on-site biometrics testing, which is still used today.
  • Received President's Distinguished Service Award from EMSI headquarters for outstanding contribution.
  • Sold EMSI to Portamedic and continues to provide paramedical consulting services.
  • Midland Health sells Health Risk Appraisals (HRA's) and provides on-site biometrics and health screening services throughout the US. Midland also offers substance abuse and paternity/DNA testing services in Southeast Wisconsin.